5 Crucial Content Marketing Metrics to Track And Improve for Your Clients


You need to be familiar with these top seven content marketing metrics if you own a company that produces online content and want your efforts to be more successful. You may wonder why these particular metrics are chosen. The metrics we go over in this blog post are crucial for evaluating the efficiency and effectiveness of your content marketing strategies. After all, you’ll be able to make data-driven improvements in the future if you know how your efforts are doing now.

Additionally, you can use the Seo audit service to gauge whether your content marketing strategy generates enough content marketing ROI. The more return on investment (ROI) you get from your content marketing efforts, the better for your company. You’ll get more out of less by creating fantastic content that increases traffic and sales.

Besides, even if you outsource your marketing to an agency, you still need to be on top of your marketing metrics. In this manner, you can evaluate whether outsourcing is cost-effective. Are you curious about the content marketing metrics you should be paying attention to? In this post, you can outline five content marketing metrics to which you should pay attention.

SERP Position

Don’t be alarmed by the acronym SERP, which stands for Search Engine Results Page. The SERP ranking primarily reflects Google’s assessment of how well your content addresses any user’s search query.
It is top-of-funnel content for most businesses because it draws customers in. We’ve come a long way from publishing blog posts solely for SERP appearance. As a result, a wide variety of content and format types that Google indexes are now included in Google SERP, including sponsored Google ads, blog posts, product listing pages, YouTube videos, podcast episodes, and even forum questions and answers from websites like Quora.
The higher you rank when you check your content’s SERP positions, the better. It is because most users rarely look past Google’s first page of results. Focus on producing high-quality pillar content and a focused long-tail keyword to rank higher in SERPs. Here is an example of a blog post that, using this precise technique, could quickly rank highly on Google search results: a guide to custom packaging.

Distinct page views

Unique page views are a crucial metric to monitor in your content marketing strategy. Unique page views, instead of total page views, show you the number of viewers who have seen or visited your page without considering any repeat views or visits. Total page views show how many visits a specific web page received overall. As a result, even if a user repeatedly refreshes a page, it will still count as one unique view because it doesn’t keep track of user visits.
This metric helps you understand the calibre of your traffic. Are there enough distinct visitors to your page? As more and more people are landing on your page, higher unique page views are a sign that your content is performing well. It also draws attention to the interest that a particular piece of content has garnered from viewers, which may signify that you should produce more similar content.
Conversely, higher total page views but fewer unique page views indicate that the same users return to your page repeatedly. Knowing this could help determine the success of campaigns like retargeting ads and similar ones. You might be able to draw some crucial conclusions about your current content marketing and advertising initiatives when you consider these figures along with your conversion rate.

Pages per session

The typical number of pages a user views during a given session is called pages per session. Users’ pageviews are divided by the total number of sessions to arrive at this metric.
What impact does this knowledge have on your content marketing strategy? Pages per session, a measurement of how long visitors stay on your website, provide insight into your content’s engagement. This metric is particularly important for content websites that depend on Adsense, advertising, and affiliate revenue because they make money from the visitors’ time on the site and the pages they browse. For instance, the average visitor to your website views two of the uploaded pages before leaving. It is indicated by the fact that your website has two average pages per session.
Learning this will help increase the content’s quality and engagement rate, encouraging visitors to stay on your content site longer and view more pages. All of this will guarantee improved content marketing and successful outcomes for your website and content.
E-commerce websites may also benefit from this metric. For example, users who visit multiple pages on your website may be interested in various goods available in your shop.
For the best insights, always review these metrics with additional context, just like you would with any other metric covered in this post.

Social Media shares

The social media behemoth Facebook now has more than 1 billion signed-up users. The following people are regularly using the social media sites owned by Facebook:
• 1,287 million users on Instagram
• 2,797 million users of Facebook
• WhatsApp users: 2 billion

Through social media, you can forge closer ties with your current audience and share information about fresh content on your website and other platforms. By sharing your content on various social media platforms, your current audience may even help you increase your organic reach.
More people will be aware of your content thanks to shares, and those interested in it will want to see more of it. As a result, the traffic, audience size, and the number of people viewing and engaging with your content will all be impacted.
As an illustration, think about creating an article for HR teams to boost employee morale. People in HR are drawn to this kind of content and may share it on social media platforms like LinkedIn. It exposes your article to other people’s networks and could improve the effectiveness of your content.

Internet Sources

The traffic sources metric tracks the kind and volume of sources directing visitors to your website’s content. Additionally, it compares the various traffic-generating sources for your content. Direct, referral and search are the three main categories of traffic sources. Even though you receive traffic from ads, campaigns, and banners, they are not counted among these three sources.
This metric can analyse your website traffic and discover the sources that drive the most people to your content. After that, you can focus on boosting traffic even more through the sources that drive the most traffic.
Even better: it can aid in identifying the sources that might not drive many visitors to your website. Knowing this information might cause you to reconsider whether you still want to put time and effort into using this platform to promote your website. As a result, carefully examine each traffic source, then use the information you learn to develop better strategies that use these sources to draw in qualified traffic.

What to know about the backlinks?

Any content marketing strategy must include backlinks because they can improve your website’s organic traffic and search engine rankings. According to research, websites that perform well in SERP rankings and have their content appear at the top of Google have four times as many backlinks as typical websites. This statistic emphasises how important backlinks are to any business owner who wants to drive relevant traffic to their website. You must know how backlinks affect the ranking of the content on Google for them to be effective for your website and content.
The number of backlinks you can produce per post can reveal more about the value of your content than just how it affects SERPs. It is so that other companies can reference your content in their blog posts or articles. Consider writing superior blog posts that consistently outperform the competition if you want to grow your backlinks organically.


Agencies should assess the relevance of their clients’ content marketing analytics. The client’s firm will have more opportunities for expansion if the metrics used to measure the effectiveness of each content asset are flexible. Give every client six to nine months to evaluate the effectiveness of the updated digital marketing strategy. You should review your KPIs from time to time and either add or remove particular metrics from the mix.

Never forget that developing measuring practices is a continuous process. If you want to deliver the finest outcomes to your clients, you must constantly evaluate the data, maintain tabs on the most important insights, and continuously refine the content. Your plan will soon begin bringing your clients long-term benefits.

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