Google has developed a number of new metrics to gauge how fast your site loads. These are user-centric measures that take into account how quickly people perceive the speed of a page, as a site can technically be fast but still deliver a sub-standard level of speed. The page load time Google measures is the time it takes for all the data on a page to fully load.
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Page load time affects SEO search results
Page load time is an important factor to consider when optimizing your website for search engine rankings. Websites with slow loading times will suffer in search engine rankings. Google has even developed tools to evaluate desktop and mobile site performance. The more time it takes for a website to load, the higher its bounce rate will be and the less chance it will have of converting visitors into customers. In fact, some Fortune 500 companies have received failing grades for their page load times.
Google measures page speed in its web search algorithm. Using page speed as a measure in the ranking process has become a prominent strategy for achieving top rankings. The British Broadcasting Company (BBC) is one of the largest media companies in the UK, and its media website covers breaking news stories from around the world. While page speed has been widely known for quite some time, recent research suggests that it may be affecting the SEO of your website. Google recommends a page load time of under three seconds.
Network conditions affect page load time
While there are many things that affect page load time, the most important one is the speed of the network. Web pages should take no longer than two to five seconds to load. If they take longer, they will not get the maximum ranking potential. To fix the problem, you can optimize your website’s speed.
Page speed is a vital ranking signal for search engine optimization. In fact, Google considers it a Core Web Vital, which means it plays a key role in the ranking of websites. Slow pages not only hinder the user experience, but also slow down search engine crawling and indexing. This will negatively impact your site’s growth. While the internet is currently lightning fast, it was not always that way. Slow-loading sites, especially mobile versions, may lose their ranking.